Hey, I'm Dana.

I’m a stay-at-home mom and the small business owner behind Truly Unruly Co.

Two rounds of IVF, told I couldn’t have children, adoption, a big loss, one IUI, three more rounds of IVF, and three embryo transfers… that’s what unexplained infertility looked like for me. Years of staring at a little bamboo zippy and hoping, dreaming, and wishing for that to be filled with a little baby someday. But that’s how my perfect little family was created, and that little zippy gave me the strength to keep going through it all.

Clothes aren’t always just clothes. And I dreamed of making my own line of clothing that inspired hope for mamas, confidence for their kids, and softness to hug you through it all.

That’s what Truly Unruly Co is really about.

It’s for the wild kids with big hearts and even bigger personalities. The parents who want their kids to be kind, confident, unapologetically themselves, and never afraid to speak up.

Our bamboo is buttery soft because comfort matters. Our designs are bold because confidence matters. And our mission is simple:

Raise kind kids. Raise confident kids. Raise kids who know they don’t have to be quiet to do good.

Whether your family was built through birth, adoption, IVF, donor embryos, surrogacy, foster care, or another beautiful path—you belong here.

Welcome to Truly Unruly Co. 🖤