Hey, I'm Dana.

I'm a stay-at-home mom and the small business owner behind Truly Unruly Co.

It all started with a little boy named Alec.

I always wanted to be a boy mom, but then two rounds of IVF told me no. That’s when I met my hero, we call her Seachelle, Alec’s birthmother who selflessly gave me the best gift anyone has or will ever give me.

From the day he was born, I was head over heels and immediately shopping!

But, I became frustrated shopping for boys…

I wanted something different. I wanted black and white. Checkers and lightning bolts. Clothes with attitude. Clothes that felt badass without trying too hard. And I found some small shops that had that look. But I also wanted them to be ridiculously soft, so I found small shops that did bamboo and it felt just right.

BUT… I really wanted both style and softness to merge together and that’s when my daydream of Truly Unruly Co began.

I then endured a big loss which inspired more years of infertility treatments. One IUI. Five rounds of IVF. Three embryo transfers. More tears, hope, waiting, and heartbreak than I ever imagined I could endure. But after all that, my big chunky baby boy was born… Skye was pulled right out the sunroof.

With my two boys safely in my arms… all the pain was worth it and my heart was bursting at the seams.

Through it all, I kept coming back to the same feeling:

As someone who has lived both adoption and infertility, I know what it feels like to buy clothes for a baby who isn't here yet.

To save outfits for "someday."

To dream about matching your little one before they even exist outside your imagination.

Those tiny clothes become symbols of HOPE. And when that baby finally arrives, those clothes become memories of your story. Your journey. Your fight. Your strength.

That's why Truly Unruly Co is about more than bamboo and rad vibes.

It's about raising kids who are kind, but not quiet.

Kids who stand up for themselves and for others.

Kids who know they don't have to shrink themselves to make other people comfortable.

Kids who are brave enough to be exactly who they are.

It's for the parents who believe softness and strength can exist in the same space.

For the badass families who have walked through hell and lived to tell about it.

Clothes matter more than people think.

Truly Unruly Co is for the wild kids with big hearts and even bigger personalities. The parents raising feral children who need to look good on the go. For the moms who like to match with their kids (guilty), day and night.

Our bamboo is buttery soft because comfort matters. Our designs are bold because confidence matters. And our mission is simple:

Raise kind kids. Raise confident kids. Raise kids who know they don't have to be quiet to do good.

To the families built through birth, adoption, IVF, donor embryos, surrogacy, foster care, and every beautiful path in between… Welcome to Truly Unruly Co. We're so glad you're here.